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Lie under luxury with your loved ones. The Premium Umbrella is the Ferrari of the Beach. B&Pco. have been perfecting this beauty for the last 5 years & no details have been spared. Enjoy 183cm of shade when open & then pack down into a matching carry bag to transport to and from the beach with ease.The little Aussie startup has grown quickly indeed, and is now supplying beach lifestyle goods to the biggest and best names in retail such as Bloomingdales & Anthropologie and has also been featured in Versace ads with Bella Hadid and Hailey Bieber.